'LBA' was chosen as the name for our production company as these are the initials of the producers of the video. We decided to choose this layout for our logo as it is meant to be given the effect of a camera lens which we feel reflected on the whole theme.
In terms of the colour scheme, we wanted to keep it neutral/simple due to production companies creating a variety of music, if we related the logo to be very emotional and depressing like the song 'A team' it limits endless possibilities for possible music videos in the future.
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